Polarise

BRANDING & PACKAGING DESIGN

ABOUT  THIS  PROJECT:

This was a collaboration project between myself and two other designers. We designed this packaging for a brief from New Blood, aiming to break down stereotypes and create a hair care range that was targeted at both sexes. The challenge was to make the packaging stylish, but not feminine, and in order to do this we used a mixture of earthy and neutral colours, and non-binary follicle art.